Motorway Services Giant Is Trialling Major Fuel Price Cuts
Moto, the UK’s largest motorway service area operator, is trialling extensive cuts to fuel prices and three of its sites. If they prove popular, they could be rolled out nationwide…
Trailing Fuel Cuts
Moto is the UK’s largest operator of motorway services – boasting 47 forecourts across the nation. It’s currently trialling an 8p per litre price cut at three of its sites; Frankley services on the M5 near Birmingham, Donington Park on the M1 near Derby and Lancaster on the M6. If successful, it could be rolled out nationwide. The price reduction matches average petrol station prices and is within 5p a litre of prices at major supermarkets like Tesco and Morrisons. According to Moto, unleaded will cost 111.9p per litre and diesel will cost 117.9p per litre. That means customers can save around £4 each time they top up.
Ken McMeikan, Moto chief executive, commented on the trial. He said, “times are tough, and we know from our customer insight that motorists want to see lower fuel prices to help them make their money go as far as possible. We are hoping that, subject to a successful trial, we will be able to roll out these fuel price cuts to all our Moto-operated petrol stations”.
Cutting Fuel VATs
Like its peers in other sectors of the automotive industry, Moto is calling on the government to do more to support the industry in the aftermath of the coronavirus pandemic. Mr McMeikan has written to Chancellor Rishi Sunak, requesting a cut in VAT on fuel to match the VAT cut for the hospitality sector; which has been reduced from 20% to 5%. As it stands, fuel duty accounts for 57.95p per litre of fuel – with 20% VAT added on top. Mr McMeikan said, “A cut in VAT on fuel would instantly put more money into people’s pockets at precisely the time they need to be travelling again for work, visiting loved ones and during the expected increase in staycations”.
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